Branding Your Business
Let’s talk about Branding.
Creating your brand is essential for improving your first impressions on consumers.
Here are a few VERY effective ways for you to make your brand look as professional and trustworthy as possible:
Get A Logo!
A logo is the first thing prospects and leads will see at the first point of contact with your business. Make sure it’s simple yet rememberable. Without a logo you make your company look like it doesn’t really know where it’s going or what it truly stands for. And in turn this comes off as unprofessional to the consumer.
Every Company Needs A Website
I don’t care if you’re a barber or a construction company. If you sell products or services, you NEED a website. Everyone nowadays looks up companies online before purchasing. The actual statistic is 90% of people (survey conducted by Google). And by the way, with your own website, you can make your company look exactly how you want it to look. You can look just as established as CocaCola if you wanted. Or you can look as luxurious as Apple. Your imagination is truly the limit here.
With paid ads, you take the “established company” look to another level. People buy stuff all the time simply because they saw it on a commercial or because it’s “everywhere” around them (Billboards, Facebook, Google, YouTube etc.). It’s a proven fact that the more these people see your brand, the more likely they are to buy from you. It’s a trust thing. And that’s what branding is all about.
So the more time & resources you spend on building your brand through multiple points of marketing, the more trustworthy you are. The more people talk about you. The more people refer you. And the more revenue you bring in.